Leyzne recruits Danish and Colombian distributors
Leyzne has announced two new international distributors, signing deals with BikeToyz in Denmark and Authority Sportline in Colombia.
BikeToyz was founded in a Danish basement in 1994 with the goal of supplying shops with mid- to high-end products. Twenty-three years later, BikeToyz remains distributes some of the market’s finest products to the shops of Denmark.
“We are thrilled to partner with Lezyne as their exclusive distributor for the Danish market. Lezyne represents premium quality and great looking products, and we’re confident we’ll make the brand a market leader over the coming years,” said Claus Beck, CEO of BikeToyz.
Authority Sportline distributes sporting goods out of their offices in Bucaramanga, Colombia. They plan to position Lezyne as the Colombian customer’s primary choice.
“We are excited that Authority Sportline will now be distributing Lezyne in Colombia,” said marketing manager, Julian Gonzalez. “Lezyne is the perfect complement to our range of cycling products as the brand represents innovation, great designs and quality products. Additionally, they have a solid, long-term strategy and development potential. We will position Lezyne in Colombia as the best GPS, LED lights, pumps, tools and accessories brand in our cycling market. We are delighted to be part of Lezyne’s family.”
