nuun inks multi-year deal to hydrate 30,000 RideLondon cyclists

Sports nutrition firm nuun has signed a deal to supply hydration support to the anticipated 30,000 riders at both the 2017 and 2018 events.

“The nuun team is incredibly honored to support Prudential RideLondon,” said Kevin Rutherford, President and CEO of nuun. “We are on a mission to encourage everyone to move more and we look forward to celebrating with the 30,000 riders coming together through cycling.”

Badged as the world’s largest festival of cycling, this year’s event runs from July 28th to 30th and will once again offer the RideLondon Surrey 100 alongside a shorter 46 mile sportive ride and a free to ride closed road family event in London.

Each nuun Active tablet contains a 100% plant-based blend of electrolytes and Non-GMO carbohydrates designed to deliver optimal hydration.