Life Time Sea Otter Classic expo already 90% sold

Nearly 1000 brands will occupy 200,000 sq. ft. of display space at the 33rd Annual Life Time Sea Otter Classic presented by Continental, with the team being the event also reporting that exhibitor space is already at 90% of its target sales.

Expo sales for the world’s premiere cycling festival are set to exceed all records, with much of the growth coming from increased participation by international brands.

Several companies will travel from Europe, Australia, China, and South Africa to exhibit.  Nearly 40 e-bike companies will be in attendance.  The event expects over 1000 demo bikes will be on hand for consumers to try out.

“Key venue changes, coupled with market shifts and pent-up demand have fuelled substantial expo growth this year” noted Sarah Timleck, Expo Sales Director for the Life Time Sea Otter Classic. “Facility improvements by Monterey County allowed us to significantly increase our expo footprint.”

“More importantly, savvy brands from around the world understand that Sea Otter draws a huge consumer audience interested in all aspects of cycling and outdoor recreation.  Cyclists, campers, children, families and more come together to enjoy this four-day festival. Our attendees are high-earning consumers who influence the purchasing decisions for their families and friends. As a result, we’re seeing increased expo participation from a wide range of endemic and non-endemic brands,” Timleck added. “And many companies now use the event to conduct B2B meetings.  Thursday at Sea Otter has become a de facto industry day.”

Overview: Life Time Sea Otter Classic  

Known as the four-day “Celebration of Cycling”, the Life Time Sea Otter Classic presented by Continental hosts nearly 9,000 professional and amateur athletes, 1,000 cycling brands, and 74,000 fans. The 33rd Annual Sea Otter Classic takes place April 20-23,2023 at the Laguna Seca Recreation Area, Monterey, California. For more information visit www.seaotterclassic.com.