The Tandem Group opens eMobility sales and demo showroom

The Tandem Group this week opened a showroom showcasing its eMobility portfolio alongside a handful of other brands which will be offered for test ride and purchase.

Launched under the Electric Life banner the space will be found in Birmingham, located off the M6 in Castle Vale. Contained within visitors will have access to products including electric bikes, electric scooters, electric motorbikes, electric golf trolleys and electric mobility scooters.

Peter Kimberley, Group CEO of Tandem Group stated: “I am thrilled to have opened our first e-mobility showroom in my home city of Birmingham. We have recruited some fantastic new colleagues who are passionate about e-mobility products. I am delighted to be working with some incredible partners and award-winning e-mobility brands. This opening forms an integral part of our strategic plans and growth ambitions as we move forward into 2023 and meet the growing demand of e-mobility transportation”.

It will not just be the Tandem Group’s goods on show and for sale, however. On display are British bike brands Whyte and Quella, plus the global Spanish powerhouse Orbea, along with an extensive range of own-label heritage brands including Dawes, Li-fe, Claud Butler and Falcon.

A comprehensive range of JIVR, Li-fe and Inokim e-scooters are available alongside the stylist Sterling Eco electric motorcycles. A dedicated area of the showroom boasts a huge range of e-mobility scooters from leading brands including Pro Rider, Pride & Roma across all mobility vehicle classes. Pro Rider electric golf trolleys are on display along with Ben Sayers one of the oldest golf brands in the world.

This showroom opening comes at a time when the Tandem Group are preparing for the imminent opening of a new purpose-built state-of-the-art warehouse next month alongside the existing distribution centre.

Andy Street, Mayor of the West Midlands who attended the opening with Adam Tranter, West Midlands Cycling & Walking Commissioner said: “It was wonderful to open the new Electric Life showroom. I’m convinced the future of personal transport for short journeys is going to be light electric vehicles so it was great to see the latest e-bikes, electric mobility scooters and e-motor bikes from a Birmingham business growing on the global stage. Easy and affordable access to vehicles like e-bikes, combined with our plans for new infrastructure, will be essential to help us to move around sustainably in the West Midlands.”