Limar appoints Pinpoint CE new UK distributor

Italian cycle helmet brand, Limar, has appointed Pinpoint CE as its new distributor for the UK market. The brand was previously distributed in the UK by NRG4.

Amassing 30 years experience in helmet manufacturing and development, Limar currently sponsors the WTT Astana, Russian pro continental team GAZPROM and Topeak USA for MTB marathon.

Pinpoint will work in line with the brand’s strategy to create strong brand awareness and visibility in the top Pro events and Grand Tours. Since appointment the distributor has confirmed sponsorship with UK based teams Ribble Pro Cycling, Swift Carbon UK Pro Cycling and women’s team Brother Tifosi.

Giovanni Caporali, CEO of Limar, said: “We are very excited to be working with Rodney Annet and the team at Pinpoint, a new and focused distributor. The new image and presence in the market will give Limar the deserved position among the top helmet brand manufacturers.

“We look forward to launching our Air Revolution range, where we have explored the new limits of performance by combining the laws of aerodynamics with the needs and testing of Limar pro-riders, to be present in the UK market.”

Pinpoint CE is a sales, marketing and distribution company based near Manchester. Other brands represented by Pinpoint include 4iiii, a power meter developer and official supplier to UCI world tour teams and AfterShokz Sport Headphones.

MD of Pinpoint, Rodney Annet, added: “The technical innovations introduced into the Air Revolution helmets have a proven impact on performance which is extremely exciting for all riders looking to improve their personal best or achieve a podium finish.

“We look forward to the success of the teams and individuals wearing Limar this season and into the future. We have a definite retail strategy and will be looking to work with key retail partners as we establish Limar in the UK.”

Hayley Everett

Multimedia Reporter

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