Local Bike Shop Day 2022 draws record numbers

The Association of Cycle Traders (ACT), saw a record-breaking 524 shops taking part in the 2022 Local Bike Shop Day, a 42% increase vs last year!

Reporting on LBSD 2022 the ACT highlights the day was a great success across the UK, with online platforms thriving as well as a surge in the physical footfall seen in-stores.

Shops that signed-up were more active in supporting the day than ever before, celebrating in a variety of ways ranging from free gifts such as inner tubes, helmets and water bottles, discounts on bikes and accessories, free safety checks, organised bike rides, free tea, cake and ice cream and more.

• Across Twitter and Instagram #SupportYourLocalBikeShop had a reach of 2.2 million on the week of Local Bike Shop Day, with 1 million of that being from the day itself.
• The hashtag had 4.3k interactions, 424 mentions, 183 shares and 3.9k likes.
• Facebook post reach hit over 80,000 on the Local Bike Shop Day channels alone.

“We were definitely busier than the average Saturday, which was reflected in our sales, so it’s great to know that all of our hard work promoting the day paid off!”

Get Cycling Shop Manager Jordan Hargreaves said: “Local Bike Shop Day was great for us as it meant we could showcase our extensive products and services, and the skills and experience of our mechanics. To celebrate being a local bike shop, we offered free bike checks, discounted hire, and we also had a spring sale – all of which were very popular. It was a great success all round!”

“It’s truly humbling to know how important we are to our local community and we were honoured by the kind words and reviews we received”

Patrick Healy, Director of Peak Ascent Cycles said he was “amazed by the response and support we had.”

The voting function, a new feature for 2022, was a huge success and gave customers yet another way to show their appreciation for their local bike shop. The total number of votes recorded was well over 3,000, a huge thank you to every customer that voted.

A large part of this year’s success was thanks to the involvement of #BikeIsBest, the consumer-facing organisation that went above and beyond to promote the event across their channels.

More cycling organisations got on board to help promote the day than ever before, including:

The All Party Parliamentary Group for Cycling and Walking (APPGCW), BetterPoints, BikeBiz, Bikebook, BikeIsBest, Butterworth Spengler Cyclesure, British Cycling, Brompton, Citrus Lime, Cycle Sprog, Cycle To Work Day, Cyclescheme, Cycling UK, Cycling Talk Podcast, Cytech, Department for Transport, Frog Bikes, Freewheel, Insync, London e-bike festival, Love to Ride, PaceUp Media, Raleigh UK, Ride UK BMX, Silverfish, Sustrans, The Cycle Show, Total MTB, Transport for London, V12 Retail Finance, Wheels for Wellbeing and ZyroFisher.

A few well-known faces also got on board such as Jeremy Vine, Gail Porter and Sharron Davies.