Magura Bosch intensifies UK dealer support with expanded role for Richard Lane

MAGURA Bosch Parts & Services GmbH & Co. KG (MBPS) is continuing to expand its intensive specialist dealer support in Europe – with a particular focus on the United Kingdom.

Richard Lane recently joined the field service team as Area Sales Manager for the UK North region. In his new role, he is responsible for the entire MBPS portfolio and, in particular, for the brand distribution of MAGURA products in his region.

Richard brings with him many years of experience in the bicycle industry. Most recently, he worked as an Account Manager for several brands of the PON Bike Group, including FOCUS Bikes GmbH and Kalkhoff GmbH. In this role, he was responsible for establishing and developing dealer networks in Northern England, Scotland, and Northern Ireland. He also acted as the contact person for the UK market in the context of import processing, particularly in the wake of the Brexit changes.

A particular focus of his work was on training and education—both for sales and service teams of retail partners. His experience in knowledge transfer is not limited to the bicycle sector: previous positions in the outdoor and education industries, as well as work as a teaching assistant and outdoor instructor, strengthen his profile. The brand said this is a clear advantage for the MBPS training measures, which are regularly carried out by the field service team. In addition, Richard brings a high degree of personal responsibility, analytical thinking, and organisational talent to the table – skills he has already demonstrated in his previous positions. His hands-on mentality, combined with his understanding of the brand, makes him a valuable addition to the sales team, MBPS added.

The sales team continues to be under the leadership of Roland Danner (Field Sales Team Leader) and Timo Kieninger (Director of Sales and Marketing).