Magura training programme TechAcademy is back for ’25 model year
The Magura training portalTechAcademy is back, focusing on information about products, maintenance and service as well as innovations for the 2025 model year.
Eleven exciting modules cover the complete training programme, which is otherwise only available at MAGURA on-site training courses.
Now in its fourth consecutive year, TechAcademy is now an integral part of the Magura training programme. Thanks to the additional online offering, MBPS has been able to significantly reduce the training effort for specialist dealers and impart valuable knowledge about the products and services using attractively designed learning modules.
There’s expansion this time around: Instead of the previous 9 learning modules, each lasting approx. 15 minutes, 11 learning modules in 4 languages (DE, EN, FR & NL) will be available in the coming season. In addition to some valuable information on existing products, new modules on the Magura GUSTAV PRO disc brake and Magura EASY LINK technology have also been added this year.
“The special thing about the MAGURA TechAcademy is definitely the quality and entertainment value of the video modules, which set our training format apart from others,” said Timo Kieninger (Head of Marketing & Sales ppa.). “Instead of frontal recordings at the presentation table, we have specifically reworked the scenes and information and supplemented them with exciting video clips. In addition to the particularly interesting new products, there is also plenty of entertainment.”
As in the previous year, the learning content is accessed via the my.magura.com platform. The dedicated website in the portal offers participants a smart learning experience on their PC, tablet or smartphone and documents their own learning progress. To make the whole thing as easy to use as possible, dealers do not need a separate account here, but use their existing access to the myMBPS portal. Participation can be booked as usual via b2b.mbps.eu.
Instead of a simple frontal film recording, participants can expect a mix of videos about the use of the products, interviews with Magura athletes and insights into Magura production. The TechAcademy offers more than just classic technical training: extensive product, technical and user knowledge, coupled with tips from the everyday lives of MAGURA experts and athletes, make retailers fit for the tasks ahead.
Registration, participation & certificate:
Participation takes conveniently on a computer, tablet or smartphone.A dedicated website offers participants smart learning as well as information on their own learning progress and the opportunity to expand on content as required. This is complemented by further links and documents for download.
In addition, all participants will be provided with the exclusive MAGURA TechTalk workshop manual, which is more comprehensive than ever in 2025. On over 100 pages, dealers will find all the important information on MAGURA products with a focus on service, maintenance and handling. MAGURA also certifies successful participation with a personalised certificate of attendance after a short knowledge test.
Participation in the 11-part training series costs €22 (plus VAT) per participant and can be booked as usual in the myMBPS portal. Participation is only possible for registered MBPS specialist dealers. It should also be noted that due to the personalised certificate and individual learning progress, registration per participant is mandatory. The course can be held flexibly until 30 September 2025.
All information about the MAGURA TechAcademy is available via www.magura-techacademy.com