Marches Parts Company brings Bridgedale and more to CIN LIVE 2026

UK cycle distributor Marches Parts Company will showcase multiple brands at CIN LIVE 2026, including sock brand Bridgedale, PNW Components, Godfather’s Garage and Mudhugger.

Bridgedale is Marches Parts Company’s latest brand in its portfolio, offering a range of men’s and women’s technical cycling socks. Available in three separate weights and a wide range of colours, the socks have been designed with a number of key technical features to increase comfort and support on the bike. They also come with a lifetime warranty.

Ross Harben, International Sales and Marketing Manager of Bridgedale, said that CIN LIVE 2026 will be a key show for the brand, as it offers an opportunity to support its distributor, Marches Parts Company.

Regarding the other brands, PNW Components will showcase the Loam Lever Gen 2 and the Loam Gen 2 dropper post in silver (pictured left), while Godfather’s Garage will showcase its entire range, including its critically acclaimed lubes and Powder Bike Wash (pictured right), complete with an aluminium Bottle for Life.

Additionally, Mudhugger will feature the Mudhugger 26 Fox Bolt-On Shorty at the show, alongside the rest of its range.

“Representing our brands at such a key event is very important to us and is a great way to show the world what we have to offer as an independent distributor,” said Sandy Plenty, Managing Director of Marches Parts Company. “We see CIN LIVE as a key opportunity to connect with new retailers as well as spend time with our already established dealers.”