Mavic opens new North America Service Centre

Mavic has announced the opened a North America Service Centre, located in Waterbury, Vermont, to further support the brands sales and service.

The newly established Mavic Service Centre means the company will be able to provide a full spectrum of support to dealers, partners, and riders throughout North America. The team is fully operational with a complete sales and service staff eager to connect with customers. Whilst the company will initially focus on wheels, it plans to offer the complete Mavic line of products in the near future.

The announcement further highlights that the brand is focused on reconnecting historic and past accounts, as well as attracting new customers, all with the aim of re-establish a robust IBD and OE network.

“We are thrilled to be back in the USA to address the needs of our North American customers with our new Mavic Service Center in Waterbury, Vermont,” said Jean-Michel Bourrelier, Co-CEO of Mavic. “We are also very excited to unveil many new products in the coming months, relevant to the US market and local riders. We hope that American gravel, mountain and road riders will be able to experience our new wheel technologies and discover our new apparel that celebrate the long-standing history of our brand.”

Following the successful launch of the award-winning, superlight Cosmic Ultimate 45 Disc wheelset, Mavic continues to innovate with several new products to be introduced in 2024. The new wheelsets will expand the selection of gravel, mountain, road and eBike offerings, including regional products built specifically for the North American market.

“Our team in the US comes with a wealth of knowledge and experience to contribute to Mavic’s already rich history of over 135 years,” said Josh Saxe, Sales and Marketing Manager for North America. “While Mavic didn’t invent the wheel itself, it is the business of Mavic to reinvent the wheel. We’ll be bringing our perspective directly from the field to inform what comes next. We have a lot of new and exciting products to share, and while our focus absolutely includes the sales and marketing around these products, we are emphasizing supporting our customers both new and old, while also participating in our local community and grassroots efforts.”

For Mavic, established in 1889, 2023 represents a landmark year, celebrating the 100th anniversary of the first Mavic circle logo. With the opening of the North America Service Centre the brand is well positioned to add a new chapter to its story.

For North America dealer and rep inquiries, contact Josh Saxe at Joshua.Saxe@mavic.com.