Mike Williams joins Silverfish as South East representative

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Silverfish accounts in the South East will see a familiar face popping in to their stores soon with the appointment of industry long-termer Mike Williams.

Previously an on the road rep with the likes of Mavic, Raleigh, One Industries and most recently 2Pure, Williams will now be representing Silverfish’s stable of Evoc, Mondraker, RaceFace, Knog and many more.

Sales manager Vince Pawley commented: “We are really excited to have Mike as part of the Silverfish sales team. He joins us at a great time as we are experiencing terrific growth across our heartland mountain bike brands and the fast growing eBike market and as we look to expand the footprint of light, lock and bell brand Knog across all IBDs but especially in the cycling commuting heartland in and around London.”

Williams added: “I am really excited to be joining Silverfish with a great portfolio of brands and products. I ride several disciplines of cycling, but most of the time you can find me at XC and Enduro events, or just riding my local woods. I look forward to catching up with you all soon in-store and out on the trails.”

Mike can be contacted on 01752 843882 or by email mike.williams@silverfish-uk.com