IceBike: The seminar schedules

Madison Sportline has today published the seminar schedules for dealers looking to take a little inspiration from the Arena:MK exhibition.

Penciled in for the show will be a variety of product training, but crucially Madison has set aside time with experts in digital marketing, merchandising and a speaker detailing how to get the most out of sales events.

The schedule is as follows:

Time Title Presenter
11am Shimano STEPS E8000 – Exploring New Grounds Peter Treviss and Richard Wilson, Shimano Tech Reps at Madison
11.30am Making Retail Finance Simple Kevin Hughes, National Account Manager at Central, V12 Retail Finance
12pm Explaining Best Practice for Disc Brake Set-up on Road Bikes Calvin Jones, Director of Education at Park tool
1.30pm Online Marketing – Making your website work for your shop Katrina Stanton, Digital Marketing Manager at Animal
2pm E-Bike Maintenance Julian Thrasher, Cytech Trainer at ATG Training
2.30pm Making Sales Events work as an Independent Retailer Mark O’Dolan, Managing Director at High Street Mentor
3pm Shimano Service Centre – A world of Cycling Knowledge Rob van der Heijden, SSC Manager at Shimano Europe
3.30pm Visual Merchandising Best Practice for Clothing Mark O’Dolan, Managing Director at High Street Mentor
retail finance
Kevin Hughes, National Account Manager at Central, V12 Retail Finance

As well as the range of seminars, DT Swiss is launching its new mobile service station that will be attending key races in 2017. DT Swiss’ expert technician, André Haake, will also be on hand to offer workshop staff advice on topics such as hub servicing, how to carry out a basic DT fork service and the inner workings of a ratchet freehub.

Tim Lawson, founder of Stealth, which is part of Secret-Training, is at the show to offer his extensive knowledge in the field of sports nutrition. For any businesses that would benefit from hosting an evening on nutrition for staff or customers, visitors should call on Tim’s knowledge.

In its 11th year, Madison’s successful iceBike* and Sportline Show 2017 will run over two days on Tuesday 21 February and Wednesday 22 February and take place at Arena:MK.

Visitors are encouraged to register now, to get all the news and information about iceBike* in the lead-up to the show. Register now at