Rutland Cycling bumps to 11 branches with takeover of Northampton’s Pitsford Cycles

Rutland Cycling has continued its expansion in the midlands, telling CI.N today that it has taken over Pitsford Cycles of Northampton.

Located on the Pitsford Water reservoir, the store has synergies with Rutland’s other idyllic locations, making the branch perfect for family cycling adventures and bike hire. The business is now recruiting ahead of the opening.

Bringing the chain’s tally to eleven branches, the move follows the acquisition of Station Cycles in Cambridge in 2015 and the soon-to-open multi-million pound branch set for Leicester in partnership with Everards Brewery.

David Middlemiss, Managing Director of Rutland Cycling, commented: “We are delighted to announce this further growth of our store footprint, extending our reach into Northampton, Milton Keynes, Kettering and Rugby. With its blend of cycle retail and hire, and beautiful location with ready access to traffic-free trails for hire and demo, Pitsford Cycles is a great fit for Rutland Cycling. The Pitsford team have built a fantastic business and we are privileged to be taking on such a strong and committed team. We look forward to further growth ahead as we bring our expanded offer to Pitsford, including more brands and a dedicated Electric Bike Centre.” Rutland Cycling

Pitsford Cycles was established by local entrepreneur Jeff Webb, who successfully grew the Pitsford business to become Northampton’s leading cycle hire and retail store, supplying the area with leading brands including Giant, Specialized, Trek and Frog. The store is located on the shore of Pitsford Water reservoir within Brixworth Country Park, with miles of traffic-free waterside trails and the traffic-free Brampton Valley Way, which stretches for 14 miles between Northampton and Market Harborough.

With backing from the Business Growth Fund since 2014, Rutland Cycling have made significant investments to grow their store and online presence.

Paul Archer, Director and son of Rutland’s founder, reflected: “The last four years have been a great success story for Rutland amid tough times in the cycle retail sector, and we look forward to further growth ahead as we build our family business for the long-term. Our family values and business vision mean we are committed to delivering the best: best brands, best prices, and the best customer experience, wherever our customers choose to shop with us.”

Rutland Cycling began life in 1981 as a simple cycle hire cabin on the shores of newly-created Rutland Water. In addition to its eleven retail stores, at Rutland Water, Grafham Water, Cambridge, Peterborough, Fineshade and Pitsford, Rutland has also built a successful online presence through its website,