Mondraker have announced the appointment of Peter Drew to the role of Marketing Manager. This follows the brand’s recent announcement that it will be pursuing a Dealer Direct Strategy for the 2022 model year.
Drew will bring with him his knowledge of the UK market after working with high profile brands for the past 15 years. He has also worked with Mondraker’s UK marketing for a decade through the brands previous distribution model.
Drew said: “Joining the Mondraker UK team is a great opportunity, I can’t wait to get started. Having worked with the brand for the last 10 years, it will be good to continue to drive it forward in the UK and share the brand’s passion for performance mountain bikes with consumers and dealers alike.”
Richie Rowland, UK Country Manager, said: “Having a hugely experienced, UK specific Marketing Manager based here further emphasises the commitment Mondraker are making to the UK market. It’s a key territory for us and we know the dealers will welcome the addition of passionate staff like Peter to the team.”
Drew can be contacted via email at Pete@Mondraker.com or for sales enquiries and stockist details contact UK Manager Richie Rowland Richie@Mondraker.com