Muc-Off added to Citrus-Lime supplier integration

Retail software provider Citrus-Lime will add Muc-Off, a bike care and maintenance brand, to its supplier integration database after the two entered a partnership. Citrus-Limes Supplier Integration Module (SIM) was created to simplify operations for independent bike retailers, through automating stock updates in real time.

Muc-Offs integration into SIM will allow retailers to stock the companys range of cutting-edge bike care products. Detailed product  data, technical specifications, sizes, colours, and images will be ported over to websites and point of sale systems and kept up to date.

Patrick Adamson, head of the product activation team at Citrus-Lime, said: “Our mission has always been to help independent retailers compete and thrive. By integrating with Muc-Off, we’re giving retailers a significant advantage. They’ll benefit from instant access to up-to-date product information, streamlined ordering processes and full visibility of Muc-Off’s inventory. It’s a game-changer for simplifying operations and enhancing the customer experience.”

The collaboration brings together Citrus-Lime’s retail technology and Muc-Offs product range, enabling bike shops a more comprehensive range of products to sell whilst keeping a competitive edge in a demand growing market.

Ross Copsey, UK and OEM sales director at Muc-Off, said: “We’re thrilled to join Citrus-Lime’s Supplier Integration. Independent bike retailers are the backbone of the cycling community and this partnership makes it easier than ever for them to stock, sell and replenish inventory, especially crucial for fast-moving products like the Muc-Off range. Ultimately, it’s a system designed to help retailers focus on what matters most: their customers.”

This builds on Citrus-Limes already existing portfolio of products.