Muc-Off names Silverfish as new exclusive UK and Eire distributor

Today, Silverfish UK has become the official distributor for Muc-Off Bicycle ranges for all independent bicycle retailers across the UK and Eire.

Already the market leading bicycle maintenance brand, Muc-Off are focused on growing their IBD business with further expansion of their Ambassador Store programme and through innovative new product development including the exciting Athlete Performance range, which opens up new opportunities for retailers.

Alex Trimnell, Managing Director of Muc-Off commented:

“We are delighted to be working with Silverfish. They are a partner who share our ambition and energy, and together we will be significantly increasing our support for the IBD sector with the best POS and merchandising programmes backed up with the top performing products in the market and relentless innovation.”  

Darren Mabbott, Managing Director of Silverfish UK commented:

“It has been a great couple of years for Silverfish with the arrival of a number of incredible new brands to complement our already enviable portfolio. Being chosen by Muc-Off to be their partner in UK and Eire is a real privilege and firmly cements Silverfish as the go-to supplier for anyone serious about cycling. We have exciting plans together and the whole Silverfish team is pumped to get out into the market to help stores grow their turnover and margins with Muc-Off.”

Silverfish will be showcasing the Muc-Off range at the COREbike show, 21st to 23rd January, where dealers can also take advantage of some great early-season 2018 promotions. Muc-Off is also available to order now on the website or of course you can email or call us on 01752 843882.