WyndyMilla and Spoons Customs reveal merger

Carbon and steel bike businesses WyndyMilla and Spoons Custom have announced a merger.

The bringing together of the Surrey carbon experts and steel aficionados Spoon Customs will give customers access to made-to-measure road and adventure bikes, as well as custom paint capabilities, handing both a stronger hand in the world of custom performance bicycles.

Continuing to operate under the WyndyMilla and Spoon Custom brands, the group will combine its business operations and economies of scale to realise a more capable and diversified custom bicycle design and production company which plays to existing strengths in R&D, design, engineering and flawless finish.

WM Paintworks, WyndyMilla’s existing in-house UK-based paint facility, will be rebranded and repositioned as a leading independent custom paint facility to the public and trade. The business already has a number of ongoing contracts with independent bicycle brands and third-party businesses and will “significantly grow” this aspect of its operation in 2020 and beyond.

WyndyMilla was founded in 2009 by Henry Furniss and Nasima Siddiqui who shared a passion for performance, quality and a deep-rooted belief that custom is king. Having built a successful brand, the co-founders will be leaving the business to take on new challenges in the world of cycling and fitness. They are handing over to the existing management team who will be joined and led by Andy Carr, founder of Spoon Customs.

Carr takes over the role of CEO from Chris Houghton, ex CEO of OVO Energy Retail, who remains with the business as a Non Executive Director. Andy Bonsall, ex Co-founder and Executive Director of Essence Global, is also a director of the company
and will take on the role of Non Executive Chairman of the Group.

Commenting, Spoon Customs Founder, Andy Carr said: “Like many, I’ve been a long-term admirer of the WyndyMilla brand and products, from the active club community, to the way the team has mastered custom carbon production over the last ten years. The brand has obvious parallels with what I set out to achieve in the Alps when I started developing the first bikes. By combining the two businesses and people within them, we will build a focused range of exciting best in class bikes, that are competitive at the highest levels of the sport, regardless of material choice.”