NBDA announces Bicycle Industry Gala to take place 24 September

The National Bicycle Dealers Association (NBDA) has announced that a Bicycle Industry Gala, presented by Shimano North America and Quality Bicycle Products, will take place 24 September at 8:00pm EST. The industry wide virtual event is a call to retailers, suppliers, advocates and new consumers to engage with the bicycle industry in this new special event.

The event will feature guest speakers, inspirational messages, musical performances, custom cocktails, a silent auction, and much more.

Heather Mason, NBDA President said: “It’s about making memorable moments. From here on out, all the rules change. Let’s reclaim some time for ourselves, dress up a bit, and enjoy. We could all use a few hours of good music, companionship, inspiration, and engagement. What a better way to engage our retailers, suppliers, advocates, staff, and new cyclists than with an invitation to a bicycle gala? I would like to show everyone firsthand what has been proved to me; that the bicycle industry is made up of an amazing network of individuals.”

Bill Schouman, QBP Vice President of Sales, said: “Taking intentional time to celebrate our industry is important considering the challenges we’ve all faced and continue to overcome. This rapid change has also presented opportunities and inspirational responses and I’m excited to have these messages shared broadly at the 1st Annual Bicycle Industry Gala.”

Rachelle Schouten, NBDA Development Director, said: “We hoped to do the event in person at the CABDA shows, but with the concerns of gatherings decided to shift to a virtual platform. With the shift we can bring in nationwide acts, multiple guests and really touch the industry as a more complete whole. If you are a retailer, work in a shop, work for a supplier or organization- this night is for you. If you are a new rider, lifetime rider, or cycling fan and would like to get better acquainted with the bicycle industry- this night is for you. If you are in another industry and want to see how unique the cycling industry is, how close and connected and inspired- this night is for you.”

Tickets are available on the NBDA website and open to retailers, staff, industry, advocates, cycling fans, and cyclists alike. Tickets are $40 per computer general access, or VIP admission which includes a special pre-event mingle at $60. The event is limited to 500 attendees. Proceeds from the event will support education, research, communication, and advocacy programs of the NBDA.

For access to additional information on the NBDA and Associate membership visit the website here.

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