New store in Letchworth Garden City opened by Sigma Sports
UK cycling retailer Sigma Sports will open its third multisports store this spring in Letchworth Garden City, North Hertfordshire and will act as a hub for the sporting community in the area. The store, located at 48 Station Road, will hold a range of brands from across road, gravel, and triathlon cycling categories.
The store has been taken over from cycling retailer Trisports and covers two floors where a range of bicycles, clothing, and accessories will be available for purchase. Sigma Sports’ full product portfolio will be available on click and collect, but a select range will be available in-store, featuring; Trek, Pinarello, Cervelo, Argon18, Colnago, Specialized, Bianchi, Cannondale, Rapha, Castelli, Oakley, Pas Normal Studios and Universal Colours.
A bike repair service and workshop services will also be offered at the site, with custom bike building coming in the near future from a professional Bike Fit Studio.
Sigma Sports has been operating for 33 years, having been founded by two close friends, and aims to expand and deepen direct relationships with local cycling, running, and triathlon communities. The store sets out to offer the same experience and expertise as its other two stores in Hampton Wick, South West London and Oakham, Rutland.
James McEuen, CEO at Sigma Sports, said: “We are very excited to bring our offering to Letchworth Garden City, a wonderful location with some great riding right on the doorstep. This expansion will allow us to engage with sporting communities in Hertfordshire and beyond, bringing the same levels of customer service and expertise that we have become so well known for. We will be looking forward to welcoming everyone to our opening this spring.”
A number of employment opportunities will be created with the new store.
McEuen adds: “Expert staff that deliver outstanding customer service are at the very heart of our business. We are immediately seeking applications from experienced professionals with a passion for cycling and triathlon.”
Sigma Sports opened its most recent store in Oakham prior to this store.
