ODI to make iceBike* debut

Grip technology specialist ODI is set to make its first appearance at iceBike* this February after joining the Madison portfolio in October last year.

After recently announcing several high-level sponsorships, including that of Madison Saracen, Bike Park Wales and the Arena Cross Live Tour, it seems the brand has big plans for 2020.

Madison will also have the full range of ODI grips available to order for retailers by the time iceBike* rolls around.

Combined with Madison’s new pricing and marketing strategy, there are three levels of POP for dealers to choose from (Gold, Silver and Bronze) in order to cater for all sizes of dealer. Dealers can to speak to their agent about the POP stocking programme while at the show, and are able to register to attend here.

A range of competitive show-only offers will also be available to all dealers that attend the show.

ODI will be joined by the likes of Shimano, Park Tool, Thule, Kryptonite, Lazer, Elite, Saracen, Genesis and others. Visitors can also expect to lay eyes on DT Swiss’ new 232 suspension platform and dropper post which will launch at the show.

IceBike* returns to the Marshall Arena:MK between 18-20 February.

Further details will be confirmed in the coming weeks, including the seminar schedule. Meanwhile you can find news and updates about iceBike* in lead-up to the show on the website.

Hayley Everett

Multimedia Reporter

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