Insync launches IBD-only bike range under Coyote brand

Insync Bikes, the new company name for Manchester-based Avocet Sports, has launched a new range of independent bike dealer-only bikes.

The initial range of 13 bikes will be made under the Coyote brand and will include ladies’ and men’s mountain bikes, as well as a ladies’ heritage bike, at price points between £149.99 and £309.99.

According to Insync’s Sales Director Wayne Clarke, the range is being launched to create an exclusive IBD brand that can only be bought in shops, distinct in brand and price from the company’s online offering of Insync branded bikes on its website.

“We are very fortunate to have long standing relations with our IBD network of around 400 shops nationwide,” he said. “We have listened to their feedback and created the Coyote range to provide them with a quality bike at the right budget ensuring there is a permanent separate brand of our IBDs that is not offered for sale online.

“Customers will be able to view the Coyote Bikes on our B2B corporate website, branded avocetsports.co.uk. If the customer then wants to buy the bike the website will direct them to their nearest bike shop.”

Insync’s bike team in Manchester has designed the Coyote range while its parent company, India’s Hero Cycles, is making the bike at its production facilities in Europe and Asia.

Clarke added: “We believe the Coyote range is right up there with the best-designed, best-looking bikes on the market for adults up to £250. The future for Coyote is about quality and affordability. We have been able to achieve this standard of bike through the calibre of Hero Cycles’ supply chain in India and around the world, which drives our operation making around five million bikes a year.”

Hayley Everett

Multimedia Reporter

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