Eurobike 2020 formula tweaked to showcase industry diversity

Eurobike 2020 will further adapt the formula in a bid to better showcase the ever diversifying product categories present in the bicycle industry.

Having adapted to the electric bike and mobility businesses now working centrally within the bike industry, the organisers will go further to showcase “more and more product categories and distribution forms,” according to Head of Eurobike, Stefan Reisinger.

“Both market and company structures are changing visibly across the industry. Against this backdrop, it logically follows that the international trade show platform has to diversify its offer to the industry. A single trade show concept that offers the right answer for all market participants is no longer possible. In this respect, it is a logical development of Eurobike as the industry’s leading trade show to provide a range of different participation forms in future, to enable every company to benefit from the strong global recognition of the Eurobike trade show brand.”

More recent instalments of the gathering have been flanked by separate Media Days events for both road, MTB and Gravel, as well as e-Bike iterations, as well as the Urban Mobility Days event. This year these events are to be held from 16 to 18, June and 2 to 3, July, respectively.

The organisers forecast “big changes” for the bike market in 2020, including but not limited to a “growing importance of the bike as a mode of transport” and “increasing digitalisation of society”. Eurobike is responding to these changes with a new, modular concept.

“This means Eurobike 2020 will be offering, more than ever, all companies in the bike industry tailor-made solutions for each and every market or competitive situation. This could be high-profile brand, product and innovation presentation with a trade show booth at the leading international bike industry show, digital presence on Eurobike Connect or targeted participation in one of the numerous events organised by the Eurobike trade show brand,” explains Stefan Reisinger, Head of Eurobike and responsible for bike, micromobility and outdoor at Messe Friedrichshafen.

His colleague Klaus Wellmann, CEO Messe Friedrichshafen adds: “With Eurobike, we are creating completely new participation forms. However, the first week of September, where virtually every relevant market player in the bike industry makes their way to the Friedrichshafen trade fair, remains unchanged as the central hub around which the Eurobike universe revolves.”

In a boon for the show, the government in Berlin has also been watching the development of bikes as a popular mode of transport with great interest.

Among other things, Andreas Scheuer, the Federal Minister of Transport and Digital Infrastructure has confirmed that he will be attending the Eurobike Networking Dinner on 1 September 2020. The event meets to discuss in particular perspectives for bicycle mobility and transport from a wide range of differing viewpoints.

Just prior, the Bike Biz Revolution event will return for 2020, taking place a day before the show starts. This conference takes a close look at the wide-ranging issues affecting the global industry.

The show itself, held on the approximately 100,000 m² showgrounds in Friedrichshafen, follows. For 2020 this begins with three days for trade visitors and is latterly once again passed over to around 20,000 bike fans on the final day of the show, 5 September 2020.

There are also plenty of new innovations awaiting visitors at this year’s fair. For example, the concept behind the Cargo Bike Area is going to be applied to other areas in the bike market. Currently there are plans for two new Bike Communities for the themes Performance (Road Bike and Triathlon) and Gravel and Bike Packing.

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