Olly Forster Sender(s) new MTB mag into bike shops

You may have spotted issue one of Olly Forster’s new quarterly print magazine Sender, a title that is now finding its way into bike shops for resale.

Forster (formerly of Factory Jackson, MBUK and Pinkbike) and designer Chris Jones (formerly of Dirt Mag, Hurley Burley, Eskapee), launched the publication with a view to offering the mountain bike market a high-end publication, shifting the focus from the nuts and bolts of the sport to the people and places who make it so exciting.

“We launched Sender Magazine five weeks ago and hit the ground running, organically picking up dealers along the way,” Forster told CI.N. “We currently have 12 dealers with two overseas and are looking for more like minded shops to stock Sender, both in the UK and abroad. Dealers should check out our Instagram to get a feel for our content.”

Issue One features: Josh Bryceland, Dan Atherton, Olly Wilkins, Kyle Jameson, Neko Mulally, The Dusty Huckers, Connor Fearon, The Flanagans and plenty more. Issue 2 lands in October.

If you’d like to stock Sender or have any questions relating to dealerships, please contact Olly Forster – olly@sendermag.com

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