Olympian-backed cycle safety glasses firm Hindsight seeks B2B partners

A newly launched eyewear business with a focus on cycle safety, to go by the name of Hindsight, has told CI.N that it will now seek out B2B partners and brand collaborations.

Created by Alexander Macdonald and backed by Olympic track cycling medalist Callum Skinner, the product’s USP is its unique lens, which enables cyclists and runners to get a strong sense of what is approaching from behind, without the need to look around.

Alexander explains why the Hindsight product has advantages that he says are less pronounced on product’s the rely on mirrors. “The proximity of mirrored part of the lens to eye means amount you can see a proportionately larger to the rear than others on market. Only a thumbnail’s width of our eyes provides good for reliable info, the remainder of our periphery is only really good for motion detection. So with that said, the extra degrees of vision provided by our lens matter greatly and of course there’s no need to adjust your view of the road ahead or positioning in the saddle.”

As with many products in the cycling world, Hindsight came to market from an acknowledgement of the challenges faced by UK road cyclists. Alexander had grown tired of being loosely aware of an aggressive driver on his tail while riding, but without the right information to hand felt it difficult to confidently adjust his position in the road.

“Every other vehicle has mirrors and you wouldn’t think a car was safe without them. Like it or lump it, cyclists are the most vulnerable road users and we need as much information as we can get to stay safe out there,” he says.

Having sourced manufacturing with a partner that produces for numerous others in the sports market, the unique angled lens profile sits within a high-quality Asetane frame that Alexander describes as “feeling well built and of a high quality.” The common breakage points are well crafted to avoid twisting or snapping and he says that in 30 prototypes there is yet to be a failure.

The Hindsight cycle safety glasses are expected to retail from £200 and three frame colours, plus three lens colours will initially be offered.

Outside of this, brand partners are invited to make contact to use the Hindsight Lens technology in their own branded products and thus the colourscheme array could go far further and become bespoke to a brand’s colours. The only catch, says Alexander, is that the Hindsight logo would remain on the proprietary lenses, but other than this partners would be free to customise.

“We are actively looking to speak with distributors,” he concludes, before pointing interested parties to the firm’s pre-order page and offering up his email by way of contact.