Orange Bikes gets new lease of life with restructure

Orange Bikes is restructuring, acquiring a UK frame partner and continuing under the ownership of Ash Ball.

The good news follows reports the business had entered administration. Orange thanked customers, friends, colleagues and peers for their support during this challenging time.

Through streamlining the business, jobs have been preserved, said a press statement, as well as reinforcing the stability of the Orange brand.

Key to the restructure appears to be the acquisition of its UK frame manufacturing partner: “This is a significant development that brings us one step closer to realising our ambitious plan of having the entire company exist under one roof.

“With this acquisition, we will be able to streamline our operations and create a more efficient production process. The new facility, just 2 miles from our current headquarters, will serve as the new home for Orange Bikes. It will house both frame fabrication facility and bike assembly, allowing us to unify the entire production process in one location.

“This integration will enable us to have greater control over the manufacturing process, ensuring the highest quality standards for our bikes. From the delivery of the aluminium for which we are famed, at one end of the factory, to the shipment of complete bikes from the other, we will have a seamless and efficient workflow.

“We are excited about this new chapter in the Orange Bikes story and the opportunities it presents. This move not only strengthens our position in the industry but also demonstrates our commitment to British bike manufacturing.”

It added that the strategic decisions ensured a “promising future for British bike manufacturing in West Yorkshire for another 35 years”.