Pearl Izumi gains three year cycling trade exclusivity on PI Dry technology

Pearl Izumi is to benefit from a new proprietary technology for which it will have a three year cycling industry exclusivity, the firm has said.

Dubbed PI Dry, the fabric innovation is a new form of permanent water resistant technology that involves coating each individual fiber so that it remains water repellent under stretch and doesn’t saturate to maintain fabric performance.

The technology is said to be uncompromising on comfort and breathability. Even after 100 washes, 90% of the performance of the garments will be maintained. The industry standard for DWR garments is 80% of performance maintained after just 20 washes, so PI Dry not only repels water, but lasts too.

Among some of the new products taking advantage of PI Dry are the Pursuit Thermal Bib Tight, Elite Escape Amfib Bib Tight, Pro Softshell Arm Warmer and Elite Thermal Knee Warmer.

Samples of the new garments will feature at February’s IceBike show, for which trade can complete registration here. The show will run Tuesday 21st February and Wednesday 22nd of February and take place at Arena:MK.