Peaty’s joins Saddleback’s distribution portfolio

Saddleback has announce that Peaty’s has joined its portfolio of elite brands, bringing DH superstar Steve Peat’s range of high-performance bike cleaners, sealant and accessories to shops and riders across the UK and Ireland.

Following Steve Peat’s retirement from the World Cup circuit in 2016, Peaty’s was born to bring high-performance eco-friendly products to riders everywhere.

Peat’s longstanding relationship with Saddleback from his years as an ENVE and Troy Lee Designs ambassador made the choice of distributor easy for the brand.

Peat said: “We’re stoked to be partnering with Saddleback to distribute Peaty’s into the UK and Ireland. There are a lot of good things going on with Peaty’s right now and being with such a high-quality distributor as Saddleback will help us bring more products to market even quicker and enable us to position the brand exactly where we want it. Good times ahead, cheers!”

Saddleback brand manager for Peaty’s, Ash Matthews, added: “Saddleback has a great relationship with Steve and consider him a friend of the business. To have the chance to help grow Steve’s brand is an honour and we see great potential in the product line up and future products to come.

“Having sat with Steve and his brand team, it was immediately evident that this is a serious brand. The forward-thinking nature of the products – from the eco-friendly, biodegradable nano platelets in the sealant to the practical reusable packaging – gives us great confidence that Peaty’s will go from strength to strength.”

Last week, Peaty’s Products announced that Martin Murray will be joining them as Commercial Director on February 1st.

The full Peaty’s product range will be available from Saddleback from mid-February including Foaming Drivetrain Degreaser, LoamFoam bike cleaner, LinkLube chain lubricant, Tubeless Sealant, RimJob Rim Tape and Tubeless Valves. Expect to see the product line up grow in 2019 as well as the introduction of incentives for riders including a refill programme for sealant and cleaning solutions.

If you’re interested in becoming a retailer of Peaty’s products, please email, call 01454 285285 or contact your existing Saddleback area manager.

Hayley Everett

Multimedia Reporter

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