Peaty’s Products has announced a merger with lubrication label Wickens & Soderstrom.
The fruit of the collaboration will be on show at Eurobike in the coming days. According to Peaty’s, tests of Wickens & Soderstrom products were incredibly well received, sparking a deeper partnership over the past few months.
Steve Peat said of the move: “It has been an awesome experience to work with and also help to develop and improve the W&S product line. We were so impressed and genuinely blown away by other people’s thoughts on the products that we felt we needed to take this further. I’m so happy to have the W&S team onboard. Together we will bring you guys some improved and World Cup tested products to treat your favourite bicycles with.”
Lee Wickens, the founder of W&S added: “Working with Peaty’s is awesome and it has given us access to the best riders and mechanics in the world; working together we are developing new and improved products, and having the experience and testing capabilities on hand makes a world of difference with product development. It’s a perfect partnership and we are honoured to be part of the Peaty’s team.”