PentaLock hires Björn Gast as new Chief Sales Officer

OEM bike security device maker PentaLock has announced the appointment of Björn Gast as new Chief Sales Officer.

The brand, fresh from raising € 1.6M in pre-seed funding with current and new Danish investors, sees the appointment of Gast, who brings with him a decade of cycling industry experience gained working with Vredestein Bicycle Tyres and AXA Bike Security, as a critical next step in the evolution of the business.

‘There is no better time than now to get on board here’ says Björn. Not only do we see unprecedented opportunities and challenges within our industry, the energy, and the pride you will find within this company is really something else.

Well-known in the Benelux and German speaking regions, with experience in Business Unit Management, PentaLock sees Gast bringing experience which increased flexibility, enabling the PentaLock team to offer their clients solutions that not only support and deliver the finest riding experience imaginable, but also the safest lock.

This year at Eurobike, PentaLock plans to present their next product iterations that focus on providing the best riding experience possible to consumers. PentaLock will have their own booth in Hall 9.1 – E24 at Eurobike.

The brand highlights that both new and current OEM partners, as well as the end users, will greatly benefit from the additional value of integrated solutions.