Pinarello appoints Diego Colosio as Commercial Director

Pinarello has announced that Diego Colosio has been appointed as Commercial Director, effective from 1 July 2021. This comes after Colosio joined the group in May.

As Commercial Director, Colosio will be responsible for the coordination and development of the sales team as well as group level demand planning. He reports directly to Antonio Dus, CEO.

Colosio has more than 30 years’ experience in the bike industry, having also held the role of Commercial Director for prominent international brands. Diego’s contribution will aid in Pinarello’s development. Additionally, important projects will be achieved in tight cooperation with the entire global management team.

Diego Colosio said: “Being selected for this important role, as a passionate cyclist, is the completion of a professional and personal path. I’m thankful for the opportunity to collaborate with this team of professionals in the attainment of this enthusiastic business plan. For me, it’s an honour to become part of Cicli Pinarello.”