The Play Sports Network, best known as the parent to the Global Cycling Network and Global Mountain Bike Network, has announced a dedicated Triathlon network.
Launching YouTube, Facebook, Twitter and Instagram profiles, the GTN network will mimic the formula of its hugely successful sister brands offering content for both the beginner and seasoned Ironman. At present the network has around 7 million visitors across the portfolio each month, according to the publisher.
Simon Wear, Founder and CEO said of the launch: “We are so excited to launch GTN finally, it’s been a year in the making. For some time now both consumers and clients have been asking us to launch this channel. Finally, after a lot of planning and hard work we are ready to go. Consumer’s consumption and expectation of media has changed significantly over recent years, GTN will deliver the super high quality triathlon content directly to their smartphone, computer or television.”
Presenters on the channel will include ex-professional triathlete Mark Threlfall and Olympic silver medalist from the sport of Modern Pentathlon, Heather Fell, who transitioned into cycling and triathlon finding success in her first Ironman which led onto her taking a slot in the age group world championships in Kona, Hawaii.
Challenge Family found that over 170 million people consumed triathlon content globally in 2015 with Multisport Research ltd estimating the triathlon market to be worth 3.4 billion dollars in the UK and USA in 2016. Alongside this, British Triathlon research found that global triathlon participation is up 67% since 2009.
A teaser of what’s to come is now viewable below: