POC appoints new CEO, Derek Bouchard-Hall

Ex-professional cyclist and industry exec of 20 years Derek Bouchard-Hall has joined POS as its new Chief Executive Officer.

Trained as a structural engineer, Bouchard-Hall rode for the US national track team, the 2000 Sydney Olympics, winning multiple national champs and World Cup medals, as well as competing on the UCI World Tour. Prior to joining the manufacturer of helmets, eyewear, protection and apparel, Bouchard-Hall was CEO of ASSOS, President and CEO of USA Cycling and Director of International at Wiggle.

He’ll be sitting in the CEO chair at POC HQ in Stockholm.

Bouchard-Hall said: “I feel very privileged and proud to join the POC team. POC is an iconic brand that is rightly held up as a benchmark in innovation and safety. I have watched POC’s journey and impressive global expansion for many years and look forward to joining their mission to protect athletes and anyone inspired to be one. It’s clear there is a bright future ahead for POC, and I am excited help them continue to excel in the global snow and bike markets.

Federico Minoli, chairman of POC’s management board, added: “I am very pleased to welcome Derek to POC and look forward to working with him. And on behalf of the whole organisation, I would also like to thank outgoing CEO Jonas Sjögren for his significant contributions and leadership during his tenure. POC is filled with incredibly talented and devoted people, and the company has a bright future. With a host of new products and innovations coming to the market, our objective in appointing a new CEO now is to enable us to benefit from all the potential we see in front of us whilst adapting to the demands of the significant growth we have been experiencing.”

POC recently promoted Oliver Coxhead to Head of Sales – EMEA.