Product focus: Altura debuts 2020 spring summer collection

Altura has today made public many of the highlight pieces of the brand’s spring and summer collection for the road, urban and accessories categories. CI.N rounds up the highlights:

Altura roadThe road collection is fronted by garments such as the Icon jersey, which features bold graphic designs with bright colours. Designed for the Summer heat, the short sleeve jerseys are highly breathable and are enhanced with 360° reflectivity and deliberately distracting vibrant designs.

Reflecting the needs of the urban cyclist, the new All Road Shorts are the perfect balance of off the bike comfort and on the bike performance. This multi-functional garment uses lightweight fabrics and a tailored fit that’s got a casual look that won’t draw too much attention around town. When combined with the removable padded inner shorts it transforms into a performance cycling short, ready for miles of cross city travel. The All Road Short is available in both olive and black for men and black only for women.

Being based up in prime cycling country, ZyroFisher’s team has sculpted Altura’s range of adventure luggage around weatherproofing and in the saddle functionality.

The range expands, with the development of new products in the fully waterproof Vortex range. The Vortex Roll Bar Bag (pictured) was designed to carry a range of large camping items, including tent poles, sleeping bags, and any other items that you might need when travelling a long distance by bike.

Inner city customers are well catered for too, with the Grid Messenger bag a notable addition. With its robust design, protected internal laptop storage space, and aesthetics that look as good on the bike as off. Reflective detailing helps ensure visibility in low light, and its colour palette looks at home in any city environment.

Altura spring summer product is now available to order via the ZyroFisher B2B. In other news from the distributor, a recent change has made ordering and delivery of SRAM a smoother affair for the shop with updates to minimum orders and returns policy.

Altura urban