Proviz appoints Fusion Media to handle UK PR activities

Proviz has appointed Fusion Media to manage its UK public relations activities.

Fusion Media stated that the partnership builds on the existing relationship between the two companies, which has previously seen the agency support Proviz with successful public relations activities, including the launch of its REFLECT360 collection and market expansion announcements.

“Our focus will be to increase the brand’s profile in key fitness and lifestyle markets. We’re excited to partner with Proviz and contribute to its success in building its presence and supporting wider growth,” said Wiesia Kuczaj, Managing Director at Fusion Media.

Anthony Langly-Smith, Co-Founder at Proviz, added: “Fusion Media are experts in the fitness and cycling industry and understand our brand mission and values, making them a natural partner for us. It’s an exciting time for the sports and lifestyle sector, and we’re looking forward to working together to grow Proviz’s presence and share our story with a wider audience.”

Fusion Media added that the UK cycling market was estimated to have reached just under £1.9 billion in 2025, creating opportunities for Proviz to support sports consumers as the industry continues to grow.