CIN Market Data: Bicycle workshops are stable… and growing

The stats are in and they firmly back up the view that the workshop is growing in importance to the independent dealer trade. CIN brings the numbers together…

Last year, Germany’s bike market saw workshop sales grow 13%, according ZIV and Zukunft Fahrrad. Likewise, the Bicycle Association noted increased sales volumes in services (up 8%) in the UK market in 2025.

Cycling Industry News’ latest set of Market Data has a similar finding, with a little more detail for you, as seen in the table above. The big take home message is that workshop revenue is stable and, in the main, growing. For just over a third of CIN survey respondents, workshop revenue was flat (34%), but for a whopping 41% it was up 10-25%. Those seeing any kind of decline in workshop revenue was a modest 14%.

To further drill into the topic, the CIN Market Data examines what portion of business the workshop trade represents for dealers. For 30% of respondents, the workshop trade represents up to 20% of business, and for 18% its higher – 21-40% of overall trade.

These data sources align with that general consensus that the workshop is on the up. Throw in a few anecdotal reports that some dealers have switched to workshop-only models or eschewed having a shop front in favour of a mobile van or workshop unit on a trading estate (though it’s difficult to quantify those reports) and that builds the picture further. It seems pretty reasonable that this trend will continue for the foreseeable, with the unpredictable economy and geopolitical situation casting doubt on a sudden upturn in consumer fortunes and subsequent ditching of maintaining existing bikes in favour of new models.

For distributors and brands, how they serve this market is becoming ever more important, while for shops and workshops, they’ll be plenty of focus on this area too: The recruitment and retention of workshop staff will be shifting up the priority list and general optimisation of the workshop resource will be in focus.

COMING SOON
The 2026 CIN Market Data will be available soon, sent FOC to all survey participant and, for everyone else, available to purchase. Contact: [email protected] for more details.