Record 1,100 brands at this year’s Sea Otter Classic
Life Time Sea Otter Classic presented by Continental is now well underway in Monterey, California, with good numbers of the cycling and outdoor sport sector convening.
The first day of the show was reserved as the ‘Industry Day’ and the long-running show seems to only generate more positive feedback as time has gone on. Out of the record 1,100 brands in attendance, more than 50 of those are having US product launches, including Parlee Cycles, POC, Peaty’s Products, ION, and Abbey Bike Tools (more on those in due course). There’ll be in excess of 20 brands providing world-first previews of products that won’t be available to the public until late 2024 and early 2025, we’re told.
Special edition colourways and collaborations have been on display from brands including KASK, who presented a unique Utopia Y helmet personalised by Nicolai Sclater; an illustrator who goes by the name of Ornamental Conifer, known for his work with brands including Levi’s, Arctic Monkeys, and adidas.
Kimo Seymour, Life Time Senior Vice President and President Media and Events, commented: “The show has got off to an incredible start. On Wednesday evening we had a energising gathering of industry leaders at the Sea Otter Classic Summit, and today we’ve seen our most successful Industry Day ever.
“We’ve got a record 1,100 brands exhibiting this year, solidifying key relationships while showcasing their latest products, and over 500 additional industry professionals have also attended today to enjoy the benefits of our exceptional networking opportunities.
“Not only in North America, but globally, the Sea Otter Classic is the only show where brands have the opportunity to have both B2B and B2C opportunities.
“We’re expecting to welcome almost 80,000 cycling and outdoors enthusiasts over the four days, and there really is something for everyone.”
Meanwhile, SHIFT Active Media has been appointed by Sea Otter Classic organiser Life Time Athletic Events to manage global PR and on-site press office for the show and the likes of Unbound Gravel.
Life Time Sea Otter Classic presented by Continental runs 18-21 April 2024.
