Registration goes live for Madison Sportline’s Icebike show

The 2017 Icebike trade show will return to Arena:MK on Tuesday 21st and Wednesday 22nd of February, distributor Madison/Sportline has announced.

Now 11 years old, the winter trade gathering will play host to product from Shimano, Genesis, Park Tool, Ridley, PRO, Saracen and “new brands”. A series of educational seminars are also planned, alongside the usual show-exclusive offers.

CEO at Madison and Sportline, Dominic Langan, said: “The iceBike* and Sportline Show is a major event for us and we are really excited to take it back to Arena:MK in February. Every year we get an excellent turn out from our customers and 2017 plans to be bigger than ever with some really exciting new brands, loads of new products and of course a range of useful industry seminars. Given how busy we all are these days it is also a really great way to kick off the year by catching up with old and new faces from across the UK cycling world.”

Arena:MK will offer visitors free parking for the event, while accommodation is offered to trade visitors who register in advance, something which you can do at