Reid partners with Windwave to expand UK bike offering
Bike and electric scooter brand Reid Bikes has formed a partnership with Windwave, offering bikes in the UK market.
Through this partnership, Windwave will be instrumental in making Reid’s products accessible to the UK market, ensuring customers have access to high-quality, entry to mid-level cycling options.
Reid’s line-up includes eBikes, mountain bikes, gravel and adventure bikes and kids’ bikes. Its eBike range covers urban, leisure and commuter models plus cargo options. The mountain bike range features trail-capable hardtails at rider-friendly price points, while the gravel and adventure bikes are designed for mixed terrain, bikepacking and daily rides, tapping into a fast-growing category in UK cycling.
For younger riders, Reid focuses on lightweight builds, kid-specific geometry and attractive designs to build confidence and enjoyment on the bike.
Reid CEO Rob Akam said: “We’re absolutely thrilled to announce this partnership with one of the most respected distributors in the UK. With the UK being our home market, this is even more special for me. We’ve been looking for the right long-term partner for a couple of years, as the UK plays an important role in our wider business strategy.”
Originally founded in Australia, Reid is now headquartered in Poole, UK. The brand says it shares with Windwave a vision of making high-quality cycling accessible and enjoyable for all.
Windwave CEO Peter Nisbet added: “We are very happy to announce our co-operation with Reid Bikes. We have a great portfolio of brands, and Reid is a fantastic addition to broaden our appeal to trade customers.”
Prior to this partnership, Windwave was appointed as Canadian cycling component brand Aenomaly Constructs’ UK distributor. Aenomaly Constructs is renowned for its Switchgrade saddle angle adjustment system. Through this partnership, Aenomaly Constructs’ latest product, the SwitchGrade 2.0, is available for order.
