Retail by Retailers educational series added to Interbike

Interbike will debut a new educational series, for retailer by retailers, when it returns to Reno in September.

Developed on the back of feedback from Interbike’s Retail Advisory Board the concept is to be developed alongside the MANN Group and the NBDA.

“No matter what industry you’re in, education in the form of peer-to-peer advice, support and perspective can be the some of the most effective ways to learn and overcome challenges,” said Justin Gottlieb, Interim Show Director for Interbike. “We’re excited to have this esteemed group of retailers contributing their time to this new track, and hope to have packed rooms for each session.”

That group and topics covered consist of:

Successfully Integrating Mobile Bike Repair into Your Shop
Retailer: Ian Christie, Founder and CEO of Summit Bicycles, 5-locations in N. California
Hiring and Retaining Mechanics That are Invested in Your Business
Retailer: Steve Williams, Director of Sales & Continuous Improvement, Mike’s Bike Shop, New Brunswick, Canada
Service Writing: Elevating the Level of Contact Between Service Employees & Customers
Retailer: Hill Abell, Owner, Bicycle Sport Shop, 5-locations in the Austin, TX area
Magic Numbers: How to Use Metrics to Benchmark Your Business
Retailer: Jeff Selzer, General Manager, Palo Alto Bicycles, Palo Alto CA
Retailer: Tim Krone, Owner, Pedal Bicycles, 2-locations in the Kalamazoo, MI area
Retailer: Sheri Mann, Co-Owner, Summit City Bicycles & Fitness, Ft. Wayne, IN
Retailer: Hill Abell, Owner, Bicycle Sport Shop, 5-locations in the Austin, TX area

Another session under the Retail by Retailers education track will be the Interbike Innovation Awards retailer presentations. Moderated by Brandee Lepak, Board Chair, NBDA, and Megan Tompkins, Publisher, Bicycle Retailer and Industry News, this session will feature short presentations by the winning independent bicycle retailers that have implemented innovative ideas and strategies to their businesses with positive results over the past 12 months.

“Learning from professional speakers can certainly be helpful to all retailers, but there’s nothing like hearing from those that truly speak our language,” said Brandee Lepak, Board Chair of the NBDA and Co-Owner of Global Bikes in Arizona. “I know these topics are on the minds of many IBDs today, and my staff will be attending each one of them.”

All educational sessions at Interbike are offered at no-charge to registered attendees. More information on the Retail by Retailers track and the complete lineup of educational sessions at Interbike can be found here. Attendees can register for Interbike Marketweek at