Ribble Cycles opens new flagship showroom

Ribble Cycles has announced the opening of its new flagship showroom in the heart of the Ribble valley, Lancashire.

The 2,000sq ft showroom flagship has been designed to individually showcase every bike in the Ribble range with a generous amount of space to allow the customer to interact with the bikes and appreciate the design in detail. Dedicated product information is contained on digital display screens beside every bike on display, allowing the customer to experience the bike in action alongside key information including spec, geometry, pricing, FAQ’s and reviews.

David Stacey, Commercial Director, said: “We wanted to create a brand showcase which would define the future of cycle retailing and represent our world-class credentials. Putting the Ribble brand experience in the heart of the Ribble Valley set amongst the most incredible riding routes directly from our doorstep was of paramount importance. From the moment you step into the showroom you will enter a truly immersive experience and it will completely challenge the notion of a traditional bike shop. I passionately believe that we have created a major step forward for retail standards and possibly the best bike shop in the world at launch.”

The showroom also features Europe’s largest indoor 4k video wall adding further brand enhancement, engagement and customer interaction. It is also home to Ribble’s BikeBuilder tool which allows the customer to customise builds with each and every componentry option on display in-store.

Andy Smallwood, Ribble’s CEO adds: “This exciting state of the art digitally focused showroom and brand retail proposition is the culmination of incredible work by the entire team at Ribble and whilst we have been trading since 1897 this absolutely represents our vision for the future of the Ribble business as we continue to innovate and disrupt the Cycling and Leisure markets on our way to becoming a truly world-class brand. This new flagship showroom showcases our significant investment and dedication to and vision for the brand’s future with the digital technology integrated into this physical proposition enhancing and complementing our industry leading online customer journey demonstrating the ambition and scale of our strategy”.

Starting this Summer the store will also become a location for Ribble events and activities including regular ride-outs, evening talks, technical ‘how to’ classes, screenings and Zwift events.