It has been announced that a new edition if the Sea Otter Europe Costa Brava-Girona Bike Show will be held from 24th to 26th of September, 2021, after this year’s festival was cancelled due to Covid-19.
Last time around the festival brought together 60,000 visitors in its large commercial area, boasting 400 exhibiting brands and more than 6,000 participants in the cycling competitions.
The change of dates will benefit the show in terms of monitoring the evolution of the pandemic as many countries head back into lockdown over the coming winter months.
Additionally, the later date will enable brands the necessary time to prepare new products and presentations. Further, it can also help in terms of tourism as it will potentially balance the seasonality of visitors coming to the city and nearby municipalities.
However, the change of dates will not alter the demo bike programme, one of the most successful features of the first few editions of the festival, thanks to which the best brands in the world can reach out to potential customers and allow them to try out the bikes of their choosing
The agreement on a new edition of Sea Otter Europe Costa Brava-Girona was formalised in a meeting between the president of Girona Provincial Council, Miquel Noguer, the mayor of Girona, Marta Madrenas, the delegate of the Government of Catalonia in Girona, Pere Vila, and the director of Sea Otter Europe, Albert Balcells.