Sea Otter Europe exhibitor list a bike industry who’s who

With Sea Otter Europe 2023 taking place September 22nd to 24th, the show has once again seen an increase in footprint, driven by new exhibitor demand, alongside returning brands.

2023 sees the show, which also includes the Euro Mobility Festival, attracting a who’s who list of global bike, parts and accessories brands to Girona.

As a headline overview, the show will see, Abus, BMC, BH, Bulls, Canyon, Continental, Decathlon, KTM, Look, Massi, Mavic, Merida, MMR, Moustache bikes, Orbea, Riese & Muller, Scott, Shimano, Sram, Velo de Ville, 3T, 100% and many more taking part.

Why visit Sea Otter Europe?

Cycling Industry News attended Sea Otter Europe 2022, which saw almost 60,000 visitors, and found a number of businesses looking for UK distribution partners. Not looking for new product? How about the opportunity to ride 1 or 3 of the more than 500 demo bikes available, from more than 40 brands, across road, Mountain Bike, urban, gravel, electric…

This, combined with the opportunity to experience Girona cycling culture, where global brands and regional specialist have elevated what cycling retail looks and feels like – Eat Sleep Cycle, Velodrom, The Service Course – makes attending Sea Otter Europe a rich blend of business opportunities and inspiration. Then there’s the opportunity to ride your bike on some of the best trail and roads in Europe, and enjoy some of the best coffee you’ll ever taste.

Sponsor partnerships: An essential part of Sea Otter Europe Costa Brava Girona by Continental

Event organiser OCISport also highlights sponsors who are joining the event, and those renewing their partnerships with Sea Otter Europe Costa Brava Girona by Continental. “It is critical to acknowledge that each sponsor adds value to the festival and help to position it as one of the most powerful and interesting festivals at an international level from the point of view of brands” comments OCISport.

“On the one hand, the local administrations that support the festival as festival venues: Girona Provincial Council, the Girona-Costa Brava Tourist Board and Girona City Council.”

“On the other hand, the commercial sponsors. Firstly, our main sponsor, Continental, which renews its alliance being Presenting Partner of the festival; Canyon, as the official bicycle brand of the event as well as being the main sponsor of the Girona Gravel Ride; Shimano, as Gold sponsor; Garmin, which repeats its role as Silver Partner and as official Technology Partner; Wikiloc, consolidating its position as the official mapping brand, thanks to its map and route applications; and finally our Bronze level partners, the North American tent and structure brand Ezup, as official tent and structure supplier, the helmet and security brand Abus, Cetelem as consumer credit brand, Finisher as sports nutrition brand, Tifosi in the field of cycling glasses, Toteemi and Vera.”

“In addition, we are pleased to have strategic agreements which have been signed with Light Mobility Cluster, and Indescat, for the promotion of sustainable mobility and the sports industry.”