Silca acquires organic and biodegradable Crud Cloth

Silca has announced it has bought the brand and manufacturing operations of Crud Cloth, LLC. formerly based out Minnesota, USA.

Adding to Silca’s comprehensive product line up, Crud Cloth, the ‘shower in a bag’ personal cleaning product, is the perfect alternative for any cyclist who wants a quick refresh after a ride, workout, or race without a proper shower available.

The brand points out  that what differentiates Crud Cloth from other body wipe products is that each pack includes a full size (12 in. x 12 in.) hotel-grade, cotton wash cloth paired with an all natural, organic, and biodegradable soap solution pouch which is ruptured by smacking the packet before opening.

Each Crud Cloth has the equivalent cleaning power of 24 baby wipes or 12 ‘XL size shower wipes’ and rather than being disposable, can be washed and reused or repurposed.

Separating the cloth from the liquid allows the vacuum sealed product to remain fresh indefinitely without the use of any harsh chemicals or preservatives, guaranteeing a comfortable and residue free cleaning.

“Sometimes the hardest part of being an inventor is knowing when to let go. When I learned more about Silca’s ability to grow innovative brands, it was clear that Crud Cloth was in great hands and could help so many more people experience adventure without the fear of getting dirty,” said founder, Tim White.

Previously distributed throughout the US, via live events, www.crudcloth.com, and Amazon, it is currently only available in the US. However, there are plans to include parts of Europe, Asia, Australia, and more. Silca’s manufacturing and distribution capabilities will allow greater exposure to a global market.

“I was blown away with my first Crud Cloth experience last year,” said Silca CEO Josh Poertner. “We
had just finished a long, hot day in the saddle on a tour in the mountains, and our guide had them in
the cooler for end of day. My first thought was that this was even better than a cold beer!”

Silca plans to add Crud Cloth as a new product category within the current online, retail, and distribution strategies. Silca also plans to maintain the existing sales channels, retailers, and distribution which largely exists outside of the cycling industry.