Starting September 3rd, Silverfish will take on the distribution of 100% Moto and MTB products, covering the UK and Eire.
The Californian premium eyewear and protective gear biz has a portfolio of glasses and googles suited to on and off road, with athletes like Peter Sagan carrying signature models within the catalogue. This is joined by various helmets and other soft goods.
Silverfish managing director Darren Mabbott commented: “We feel privileged to have been chosen to handle their Moto and MTB ranges. 100% is a brand we have admired and followed with interest for a very long while and will be a great compliment to our established portfolio of prestigious brands.”
“Whilst Silverfish has not previously been involved with the Moto channel, we have big plans and look forward to supporting the existing network of 100% retailers as well as working with new stores in both motorcycle and mountain bike markets to grow this iconic brand even further in the UK and Éire markets.”
100% Global Sales Director, Nick Wozniak added: “We are tremendously excited to be working with Silverfish. Their expertise in mountain bike and the UK and Eire markets as well as a proven commitment to developing brands and working closely with IBDs makes them the ideal choice of partner to manage our Moto and MTB ranges. We have great ambitions for 100% and having Silverfish onboard will help us accelerate these exciting plans.”
2018 has been a strong year for brand additions at Silverfish, which has added Marzocchi, Muc-Off and Backcountry Research to its ranks.