Silverfish to distribute Forestral Bikes, CoreBike debut this weekend
Joining the long list of distributors adding new lines ahead of the COREbike Show, starting this weekend (register here), Silverfish has announced the distribution of Forestral Bikes into the UK and Ireland.
Having taken on significant investment in January, Silverfish’s expansion will complement Yeti Cycles with another mountain bike label that brings to market know-how gained through work in the motorsports, aircraft engineering and IT development world, as well as the bike industry.
Founded in 2018, Forestral control every process involved in the bike’s creation by designing, engineering, manufacturing and assembling at its proprietary facilities high up in mountain biking haven Andorra.
Silverfish will initially be bringing their range of three eMTB models; the Siryon enduro bike, Cyon trail bike and Hydra DH bike.
Silverfish’s Founder, Darren Mabbott, commented: “We are absolutely thrilled to be partnering with Forestal. The bikes are incredible and the thought process that goes into each one is phenomenal. For a fan of cool bikes and cool tech – getting both in a single package is the dream ticket. Who knew in 2022 we’d be riding bikes with a touchscreen in the top tube? I can’t wait to see the reaction at Core Bike and to see these bikes out on trails in the UK and Ireland.”
Forestal General Manager, Rafael Gil-Perez Redondo, added, “We are delighted to be partnering with the team at Silverfish to bring Forestal bikes to this market. Our personal relationships go way back, so we know they share our passion for mountain biking and a relentless desire to deliver the highest quality products alongside a superb customer experience.”
Currently operating across the UK, Ireland and a number of European territories, the Silverfish brand portfolio includes names such as Yeti Cycles, FOX, Michelin, Race Face, SDG, Knog, Marzocchi, CushCore, Peaty’s, Ride Concepts, 100%, Easton, Birzman and Skratch Labs.