Spatz partners with VeloBrands, looks to expand dealer network

Spatz, the innovative clothing brand known by the, “It’s raining. You’re training” tag line has partnered with VeloBrands to manage its UK Distribution.

Founded by former professional cyclist and team manager Tom Barras, Spatz offered a solution to cold, wet feet whilst cycling countless, cold, wet miles in The Yorkshire Dales. The wider product set has evolved to expand on this harsh weather need; designed from necessity.

Spatz has been focused on creating products from the shortfalls of ones that already exist, raising the bar, set the new standard. And that’s not just marketing talk. For a relatively new clothing brand, Spatz is already an official supplier to the Alpecin-Decueninck Professional Cycling Team, which includes Mathieu Van der Poel, with the team sporting Spatz winter overshoes, gloves and aero shoe covers.

Already established as essential riding gear with hardcore commuters and professional alike, Spatz is
now looking to expand its dealer network via VeloBrands.

Simon Ford, Managing Director at VeloBrands, commented, “Having seen the popularity of Spatz grow amongst my riding friends, I really wanted to have the opportunity to work with Tom and his team. To be chosen as the Spatz UK distributor is truly fantastic. Spatz is an exciting, young brand.”

Tom Barras, founder of Spatzwear, commented, “We are really happy to have partnered with Velobrands to handle our UK Distribution. We have been aware of Velobrands for years and having met Simon and Will at the Cycle Show in London in April 2022, we knew straight away that they shared the same passion for cycling as us. We very much look forward to working with Velobrands and their network of UK retailers”.

First stock will be arriving at VeloBrands mid-July.

VeloBrands can be contacted on 01363 85617 or by email using info@velobrands.co.uk

For VeloBrands it’s been a busy first half of 2022, with LiteLok and absoluteBLACK joining its portfolio of products just prior to COREBike.