Velobrands adds absoluteBLACK to brand portfolio, CoreBike showing due

UK based cycling industry distributor VeloBrands has added absoluteBLACK to its distribution portfolio ahead of a first showing at UK trade show CoreBike.

absoluteBLACK is the largest manufacturer of oval chainrings in the world and in recent years has expanded its range to include lubricant and pulley cages. With European manufacturing, supply of the sought-after chainrings has been steady in the build up to the announcement of a new UK partner, with limited stock already arriving at VeloBrands’ warehouse, with full availability expected in early March.

Ian O’Connor, Head of Marketing at VeloBrands, commented, “We are so excited to add such a prominent, world-class brand to our portfolio. Together with absoluteBLACK we are making plans to better establish the brands presence in stores and workshops and to also support consumer marketing done by the brand.”

Bruno Nascimento, Head of Sales at absoluteBLACK commented, “VeloBrands offers us the focus needed to build our brand. They have a great team with lots of experience, a fresh outlook with new ideas and I am delighted to be working with them. “

VeloBrands are best known in the UK and Ireland as the distribution partners for brands such as KASK, KOO, Chapeau, Juice Lubes, ESI Grips, VeloToze, Serfas and Kids Ride Shotgun.

VeloBrands can be contacted on 01363 85617, or by email here.