Storck’s UK distribution switches to EDCO supplier Cambrian

Following last week’s announcement that Veilo Sports would no longer carry out Storck’s UK distribution Cambrian has been appointed the new UK distributor.

“Cambrian Tyres will be a great partner to help us to further strengthen our market position in Great Britain”, said Markus Storck, founder and Chief Executive Officer of Storck Bicycle. “It’s always a pleasure seeing the UK’s cycling-scene with its overwhelming passion and the co-operation with Cambrian Tyres will give the popularity and success of the Storck brand in the UK an important boost. Storck Bicycle is available in the British market since 1996, distributed by different partners. In 2010, Raddar UK, recently renamed Vielo Sports, started distributing Storck E-Bikes. Within the last 3 years, Vielo Sports did the full Storck sortiment. I sincerely thank both Ian & Trevor Hughes for the co-operation and their friendship over the past years.”

Also the distributor for Continental and EDCO, the new distributor has synergies with the firm, with EDCO producing Storck-specific wheelsets already.

It was September last year when EDCO inked a deal with Markus Storck in a bid to improve its aero credentials. The firm is now said to be regularly testing at EDCO’s wind tunnel in Scottsdale, Arizona.

“I am not only aiming to make the best frame in the world, but also the most aero frame,” said Markus Storck of the partnership at the time, also alluding to a distribution arrangement in the States.

“The satisfaction of the end users and dealers remains our top priority. We continue to provide our British customers with our exceptional products, in future with an more excellent service and availability!”, added Guido Möller, Chief Operating Officer of Storck Bicycle.

“We are very excited to be working alongside Markus Storck to increase the profile of Storck Bicycles in the UK. Storck are  a unique and exceptional brand, and we’re confident their distinct heritage and values will set them apart in the UK market,” offered Richard Eakins, Brand Manager of Cambrian Tyres.