The Bike Shop returns to iceBike* for 2020

The Bike Shop will once again take up a central position at iceBike* as it returns to the Marshall Arena:MK between 18-20 February 2020.

Introduced to the show three years ago, The Bike Shop will help advise retailers on POS and merchandising best practice while giving visitors a chance to see how Madison brands can be presented in-store, in an ideal world.

With ever-increasing numbers of brands and products, and floor space at a premium, The Bike Shop shows dealers what can be possible from a merchandising perspective.

In addition to The Bike Shop, there will be seminars run daily on in-store best practice including POS and merchandising advice from a retail expert, with more information to be announced on this.

With competition becoming ever fiercer between bricks and mortar shops retailers and the internet, Madison hopes that iceBike* visitors will be able to take something away from the show and apply to their own businesses.

The likes of Shimano, Park Tool, Thule, Kryptonite, Lazer, Elite, Saracen, Genesis and many more will be on display at this year’s show, of which more details will be confirmed in the coming months.

Visitors are encouraged to register now to get all the news and information on iceBike* in lead up to the show.

Decorated former Olympian and Science in Sport (SiS) brand ambassador, Sir Chris Hoy, last week confirmed his attendance for the show on Wednesday 19th February.

Hayley Everett

Multimedia Reporter

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