Madison has announced a new partnership with Allsport Dynamics to distribute its products throughout the UK, Ireland and the EU.
Founded by Jeff Brewer, the brand manufactures wrist braces designed to enhance performance and increase safety.
After suffering a nasty sprain while working as an electrician, Brewer played around with making himself a brace so that he could get back to work, using a decidedly unique method of moulding red hot plastic onto his skin straight out of the oven. Between 1985-90, Brewer was manufacturing hundreds of braces in his home from friends to college football teams and after that set up his business properly in 1990.
Allsport’s wrist braces are favoured by a whole host of current MX riders such as: Joey Savatgy, Adam Cianciarulo, Weston Pieck, Justin Bogle and more. The braces have also been used by NFL and basketball teams, as well as the US Navy SEALS.
The brand has top-level experience in cycling too, having worked with two Downhill World Champs in Steve Peat and Danny Hart, as well as 2018 European BMX Champion Kyle Evans.
Allsport Dynamics has now merged in to a leading power of protective technology.
The brand is the latest to partner with Madison, after the distributor announced yesterday that it is now working with smart bike light manufacturer Cosmo Connected. Allsport Dynamics joins Madisons growing portfolio, after a string of distribution deals took place earlier in the year.